"simplicity is the ultimate form of sophistication"
- Leonardo Da Vinci
I love this quote because I believe that the best designs are the simplest. It might seem easy to design something, but it isn’t always easy to make it look sophisticated.
Since I can remember, I've always had a strong affinity for all aspects of design - be it interior, fashion, industrial, photography, or graphic design. I was drawn to designs that were bold yet simple, unique, and clever. Even as a teenager, I would collect business cards and marvel at the multitude of ways they could be designed within the confines of a 3.5x2 inch card. Typography held a special place in my heart because I didn't just see letters; I saw forms and shapes. It was then that I knew the graphic design industry was where I belonged and where I wanted to pursue my career.
After completing my Bachelor's of Fine Arts in Graphic Design, I have been fortunate enough to work with diverse industries such as marketing/advertising, retail, hospitality, e-commerce, industrial, and non-profit organizations. While I enjoy working in different areas, my passion lies in designing for retail spaces and restaurant branding. The fact that design can be infused in every nook and cranny of a space excites me. I feel grateful that I have been able to follow my passion and make a career out of it. If you need any design services, please don't hesitate to reach out to me.